01
Set your direction and context
Add your project brief and your own data. MercuriDash reads your brand and range and gathers relevant market evidence — set-up is minimal and targeted.
Decision intelligence for consumer brands
Make better product
decisions feel like magic.
We bring creative and commercial context together, so deciding what to make, change or replace feels effortless.
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THE PROBLEM WE SOLVE
Brands have data, ideas and talent but most don't bring it all together at the start to make better decisions — before assuming risk. This means products are misaligned, lack commercial resonance, or miss strategic targets.
THE CONSEQUENCES OF BAD PRODUCT DECISIONS ARE CLEAR
Unsold stockMARKDOWNSWASTED COSTSSTALE PRODUCTMISSED WINNERSBrand driftLOWER ENGAGEMENTKNOWLEDGE LOST
Our solution
We're a product decision intelligence platform for consumer brands. We synthesise and analyse brand-relevant market intelligence, your goals, data and constraints, to work out which products are right for your brand, right now. We aim to create magical products - which read as uniquely your brand as well as being strategically and commercially aligned. The brands we help don’t just want to sell more stuff — they want to sell more of what their customers love.
How we solve it
Six steps to a better decision.
02
Generate and refine concepts
Work inside a brief-led project space. Generate brand-appropriate concepts or import work in progress, with research notes and analysis alongside every product.
03
Evaluate and score decisions
We weigh brand alignment, market and demand, feasibility and strategic alignment — the four questions every product must clear — and summarise the evidence for you to review.
04
Select pathways to improve
When a product doesn't clear all four questions, compare the viable ways forward — improve the product, replace it in its range slot, change the brief, or stop.
05
Approve and finalise the range
Send concepts for approval in spaces where your team can discuss, give feedback and align. Review the range for gaps then prepare specs, imagery, exports.
06
Track performance and learn
Capture real performance data to make even better decisions next time. Process learning means future decisions are more efficient. Over time, learning compounds.
Why we're different
Five kinds of magic,
one connected system.
Creative distinction, stronger product thinking and a smoother way to decide — with the evidence always visible.
01
Brand magicDesigned for creative consumer industriesYour taste and brand, enhanced with intelligence. Brings creative talent, commercial signals and production criteria together for better overall concepts.
02
Evidence magicEvery decision informed by evidenceTrend data, past performance, market signals and more — built into the decision process — so product decisions are grounded in evidence, not just instinct.
03
Workflow magicOne place for design, data and decisionsStop losing context across disconnected tools. From first concept to committed decision, decision reasoning moves with the product through the workflow.
04
Alignment magicAlignment that improves your decisionsInput from across the team — commercial, production and marketing — strengthens decisions before commitment, so you are all on one page, earlier.
05
Learning magicEvery launch teaches the next oneAs you work you create stronger concepts and fewer misaligned launches. And the system keeps learning from what worked in real life after launch, what didn't, and why.
Who we help
Brands with flair, a point of view and a clear mission.
We help brands turn their point of view into products their customers love. Whether you're a creative director, merchandiser or founder, our workflow lets anyone on the team lead a decision, iterate it easily and bring the right people in, at the right time, to provide their input.
Fashion & AccessoriesBeauty & MakeupHome & LifestyleFood & Beverage
Fit
What we are not.
Not every brand is a fit. We're clear about where we add value — and where we don't. If this sounds like you, we're probably not the right partner.
Not for
Brands who want a report or data churn without any process that helps actually apply it to concepts.
Not for
Brands who don't care about brand and just want to make 'trending' products.
Not for
Brands who want one-off projects without building a repeatable decision process.
THE PRODUCT MAGIC PILOT
A free 30-day pilot, not a demo.
Every plan starts with the Product Magic Pilot. Share your brand basics and set your goals, then run guided product projects on your real products over four weeks — deciding on existing products, creating something new, and closing with a review that estimates the value of the decisions made.
30 DAYS FREEKEEP EVERYTHING YOU CREATECANCEL ANY TIME
FAQs
The things people ask first.
What exactly do you do?
We're a product decision intelligence platform for creative consumer brands. We help you generate, iterate and evaluate product concepts in one workflow — using brand-relevant data and signals — so you make the right product decision before you commit money. Every decision teaches your model, so results improve over time.
Who is this for?
Scaling consumer brands in fashion, beauty, accessories, home, lifestyle and food & beverage. We help teams make faster, more confident product decisions and get more ROI from every product they bring to market.
What are the key benefits?
More return on investment on every product in your range, capturing great market opportunities early, eliminating weaker, lower margin products, lower development spend and wasted inventory, higher brand and strategic fit on product, faster time to market, team alignment and efficiencies through one connected decision-making workflow. And compounding gains, because your model learns from every decision.
How do we get started?
Every plan starts with the Product Magic Pilot: 30 days, free, with guided product projects to show you the value of the system. Read more below.
Start your Product Magic Pilot →
Start your Product Magic Pilot →
Is the Product Magic Pilot free?
Yes — every plan starts with the Product Magic Pilot: 30 days, free. Direct pilots only become paid if you choose to upgrade, which you can do at any point. Through Microsoft Marketplace, cancel before the pilot ends to avoid annual billing.
What data do you use?
Our agents retrieve the signals a product actually needs — including those that go to market demand, competitor analysis, customer reviews, retailer and category context and material trend sources — alongside your own brand, range, briefs, commercial rules and past performance. We only use signals that genuinely bear on the decision, mapped to brand alignment, market demand, feasibility and strategic alignment.
Is this range planning or merchandising software?
Not really. Planning and merchandising tools help teams structure and manage the range. MercuriDash works before that, at the individual product decision — determining whether a product should exist, what needs to change for it to work, and providing pathways to clear the relevant criteria rather than leaving teams in endless iteration. We can also evaluate the full line-up and identify gaps, but our primary focus is the product level, because each product decision matters in its own right and together they become the building blocks of the overall product strategy.
Can we use it on products we already sell or already designed?
Yes. Import your existing products, work-in-progress designs and files and run the same analysis.
Who owns the work?
You do. Concepts, scores, decisions and the record of how they were made all stay yours.
START WITH THE PRODUCT MAGIC PILOT
Not another demo. Actually use it.
30 days free. Use MercuriDash on real products. See what changes.